Even though you have attracted most of your followers through the content you posting, a time comes when you run out of ideas. That is bound to happen in any writing fields so you should not be surprised. Even with an excellent blog, with time, it becomes hard to develop more relevant or interesting content going forward. How can one avoid this dead end?
The only option to avoid this is by diversifying your blogs to your fans. Consider posting related topics that don’t ultimately sway your followers from one end to the other because you may experience a mass unfollowing. Make the transition of your content in a smooth way such that it keeps the conversations going. Let it not catch your new free followers unawares because they will look for the unfollow button as fast as possible. Whereas your fans interests are at stake and comes first, keep your needs in front too. Avoid the struggle to keep the content interesting if at all your efforts are running out. That is why you need to be future-oriented at all times.
Getting Started To Give Your Followers Off-topic Content.
Now that is necessary to keep engaging your followers with off-topic materials, doing it hurriedly without adequate planning will do more harm to you than good to your blog or social media page you are managing. The whole thing is a process and not an immediate turn of events. You need to consider two important approaches that will ensure you get started off in the best manner.
The first important thing is to carry out research to the new line of content you want to take. Will the off-topic content keep the blog or page alive? Does it have much content to run for long without compromising quality? Such questions when carefully put into consideration, you will be surprised that you will get more followers that may be interested in the new line of thought. Lastly, you won’t find that new line of thought empty. There must be people already there. Focus on standing out from the rest by coming up with unique approaches that were missing in the veterans there. It takes a while, but it is a positive eventually.
In the course of sharing, your tone and style of presenting the content will be friendly and will hold the attention of the readers even if it is a lengthy post. Even though the message you are passing across is not distorted, you try to associate yourself with the message that will make your followers confirm that you are just human. Try incorporating much humor, pictures and memes as possible in your presentation. With such simplicity, chances of getting free followers are enhanced as people love light moments even when the message is not. Be yourself at all times and see the numbers grow.
Converting Your Free Followers Into Clients in Business.
Those using blogs and social media to market and advertise their products know the importance of followers. These fans come in two sets; those who know what you are selling and those who don’t realize the importance of your product yet. The first group is easy to deal with as you are only major on prices and delivery related issues but not the product description since they know what they are purchasing.
The second group is a bit technical and will require you to utilize various skills from the unknown to known. This is where off-topic content comes in now well. It is the best way to create rapport and get their attention when you are explaining to them what you are selling. You develop a good relationship long before any sale is initiated. Even if the client is not interested at that time, when the need arises later, you will have an advantage over your competitors to win him or her. That is already a customer even though you have not sold them anything. You just got a loyal customer from your list of followers!